Meet the Team

CRAFT Beauty Lab is a New Product Development and Turn Key skincare manufacturer located in Tucson, Arizona focused on natural and luxury formulas for beauty, health, and wellness brands.  View our Capabilities to check out the types of products we create. You can also Schedule a Introduction Call with us to learn more. 

We aim to build fantastic long-term relationships with brands that care about the quality of their products. Our job is to work as a partner on your team, helping you solve challenges and making it easy for you to stay focused on building your company. When you work with us you will work directly with our CEO / Founder, Christina, our Business Development Director, Noel, and our Custom Clients Manager, Austen, not salespeople. 

We have experience in all facets of product development and manufacturing so we understand what is possible and how decisions will impact a project at every stage — from brainstorming, formulas, performance, price, packaging and lead times. This allows us to provide options, creative solutions, information, and education. We also know the right questions to ask you at the beginning of your project to ensure that your outcome is everything you envisioned and works for your clients as well as your budget.

Having owned several beauty brands before building our manufacturing business, we know firsthand the challenges brands face with developing new products, meeting their customer’s needs, forecasting and demand fluctuations. Our team combines a wide array of formulation, packaging, manufacturing, shipping, marketing, design, FDA, FAA, big box, Spas, Amazon and direct to consumer knowledge that we are happy to share with you.

Christina Mahar

CEO / Founder

CRAFT Beauty Lab

Noel Dutcher

Business Development Director

CRAFT Beauty Lab

Austen Cooley

Custom Clients Manager

CRAFT Beauty Lab

Are we the right fit for you?

We love having conversations with all types of businesses but if we are not the right fit, we always do our best to direct you to another company that is.  Schedule a quick call to discuss your project with us. 
We may be the perfect fit if:
  • You are focused on quality or natural products
  • You are an established brand or personality (not necessarily in skincare)
  • You are a new brand with a sales strategy (We only say this because we don’t want you to spend money on a product unless you have a sales strategy – your success matters to us!)
  • You want to develop a line, expand an existing line or need a new manufacturer for an existing product
  • Your relationship with your manufacturer matters to you
  • Your typical run sizes are between 500 and 25,000 units



A way of doing things exceptionally well through study, practice, dedication, and creativity